Tag: Vol.2 No.2 (2019)

Citation Rules Vol. 1-6

December 28, 2023 /
1. A Monograph with one author
Footnote Reference:
KELLNER, D.: Media Spectacle. New York, London : Routledge, 2003, p. 15.

Reference in Bibliography:
KELLNER, D.: Media Spectacle. New York, London : Routledge, 2003.

2. A Monograph wit more than one author
Footnote Reference:
JIRÁK, J., KÖPPLOVÁ, B.:  Médiá a společnost. Praha : Portál, 2006, p. 100.

Reference in Bibliography:
JIRÁK, J., KÖPPLOVÁ, B.: Médiá a společnost. Praha : Portál, 2006.

3. A Monograph with more than three authors
Footnote Reference:
VOJTEK, J. et al.: Dejiny svetových novinárstiev (anglického a amerického). Trnava : Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda v Trnave, 2010, p. 55.

Reference in Bibliography:
VOJTEK, J. et al.: Dejiny svetových novinárstiev (anglického a amerického). Trnava : Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda v Trnave, 2010.

4. A Monograph with no author
Footnote Reference:
Ilustrovaná encyklopédia ľudskej vzdelanosti. Bratislava : Reader´s Digest výber, 2009, p. 80.

Reference in Bibliography:
Ilustrovaná encyklopédia ľudskej vzdelanosti. Bratislava : Reader´s Digest výber, 2009.

5. A Monograph published in various editions
Footnote Reference:
HARTLEY, J.: Communication, Cultural and Media Studies: Key Concepts. 3rd Edition. New York, London : Routledge, p. 180.

Reference in Bibliography:
HARTLEY, J.: Communication, Cultural and Media Studies: Key Concepts. 3rd Edition. New York, London : Routledge, 2002.

6. An Electronic version of a monograph available for download
Footnote Reference:
MANOVICH, L.: The Language of New Media. Boston : MIT Press, 2001. [online]. [yyyy-mm-dd]. Available at: <http://www.manovich.net/LNM/Manovich.pdf>.

Reference in Bibliography:
MANOVICH, L.: The Language of New Media. Boston : MIT Press, 2001. [online]. [yyyy-mm-dd]. Available at: <http://www.manovich.net/LNM/Manovich.pdf>.

7. An article in the print edition of an academic journal or an article downloaded in an electronic version identical with the printed one – accessible via academic citation databases (e.g. PROQUEST, SAGE JOURNALS ONLINE, WILEY-BLACKWELL)
Footnote Reference:
PETRANOVÁ, D.: Rozvíja mediálna výchova v školách kritické kompetencie žiakov? In Communication Today, 2011, Vol. 2, No. 1, p. 74.

Reference in Bibliography:
PETRANOVÁ, D.: Rozvíja mediálna výchova v školách kritické kompetencie žiakov? In Communication Today, 2011, Vol. 2, No. 1, p. 66-83. ISSN 1338-130X.

8. An article in a journal published online
Footnote Reference:
KATUŠČÁKOVÁ, M.: Vybrané aspekty vedeckej spolupráce a spoločného využívania znalostí. Odporúčania pre kolaboratórium v projekte Pamäť Slovenska. In Knižnica, 2013, Vol. 13, No. 1, p. 11. [online]. [yyyy-mm-dd]. Available at: <http://www.snk.sk/swift_data/source/casopis_kniznica/2012/10.pdf>.

Reference in Bibliography:
KATUŠČÁKOVÁ, M.: Vybrané aspekty vedeckej spolupráce a spoločného využívania znalostí. Odporúčania pre kolaboratórium v projekte Pamäť Slovenska. In Knižnica, 2013, Vol. 13, No. 1, p. 10-14. ISSN 1336-0965. [online]. [yyyy-mm-dd]. Available at: <http://www.snk.sk/swift_data/source/casopis_kniznica/2012/10.pdf>.

9. An article or a chapter in edited (also conference) proceedings with one editor
Footnote Reference:
LULL, J.: Superculture for the Communication Age. In LULL, J. (ed.): Culture in the Communication Age. London, New York : Routledge, 2001, p. 133.

Reference in Bibliography:
LULL, J.: Superculture for the Communication Age. In LULL, J. (ed.): Culture in the Communication Age. London, New York : Routledge, 2001, p. 132-165.

10. An article or a chapter in edited (also conference) proceedings with more than one editor
Footnote Reference:
ZILLMANN, D.: The Coming of Media Entertainment. In ZILLMANN, D., VORDERER, P. (eds.): Media Entertainment: The Psychology of Its Appeal. Mahwah, London : Lawrence Erlbaum, 2000, p. 6.

Reference in Bibliography:
ZILLMANN, D.: The Coming of Media Entertainment. In ZILLMANN, D., VORDERER, P. (eds.): Media Entertainment: The Psychology of Its Appeal. Mahwah, London : Lawrence Erlbaum, 2000, p. 1-20.

11. An article or a chapter in an electronic version of edited (also conference) proceedings with one editor
Footnote Reference:
SURNAME, N.: Article name. In SURNAME, N. (ed.): Title of proceedings. Place of edition : Publisher, posting date, page range. [online]. [Date of access, yyyy-mm-dd]. Available at: <URL/electronic address information>.

Reference in Bibliography:
SURNAME, N.: Article name. In SURNAME, N. (ed.): Title of proceedings. Place of edition : Publisher, year of edition, range of article´s pages. ISBN. [online]. [Date of access, yyyy-mm-dd]. Available at: <URL/electronic address information>.

12. An article or a chapter in an electronic version of edited (also conference) proceedings with more editors
Footnote Reference:
PAVELKA, J.: Možnosti a limity sémiotické a naratologické analýzy jako nástrojů interpretace. In RUSNÁK, J., BOČÁK, M. (eds.): Médiá a text II. Prešov : Prešovská Univerzita v Prešove, 2008, p. 165. [online]. [yyyy-mm-dd]. Available at: <http://www.pulib.sk/elpub2/FF/Bocak1/pdf_doc/pavelka.pdf>.

Reference in Bibliography:
PAVELKA, J.: Možnosti a limity sémiotické a naratologické analýzy jako nástrojů interpretace. In RUSNÁK, J., BOČÁK, M. (eds.): Médiá a text II. Prešov : Prešovská univerzita v Prešove, 2008, p. 156-169. [online]. [yyyy-mm-dd]. Available at: <http://www.pulib.sk/elpub2/FF/Bocak1/pdf_doc/pavelka.pdf>.

13. A so far unpublished paper presented at a scientific conference
Footnote Reference:
HVÍŽĎALA, K.: Pasti české, slovenské i světové žurnalistiky: historické a současné. Paper presented at International scientific conference Megatrends and Media 2013 with subtitle Cultivation of Media – Opportunities and Barriers. Smolenice, presented on 27th March 2013.

Reference in Bibliography:
HVÍŽĎALA, K.: Pasti české, slovenské i světové žurnalistiky: historické a současné. Paper presented at International scientific conference Megatrends and Media 2013 with subtitle Cultivation of Media – Opportunities and Barriers. Smolenice, presented on 27th March 2013.

14. An article in the press (newspapers, journals and magazines)
Footnote Reference:
GALAN, P.: Obchodníci s kilami. In Plus 7 dní, 2013, Vol. 23, No. 42, p. 86.

Reference in Bibliography:
GALAN, P.: Obchodníci s kilami. In Plus 7 dní, 2013, Vol. 23, No. 42, p. 86-88. ISSN 1210-4040.

15. An article in an electronic version of the press (online versions of newspapers, journals and magazines)
Footnote Reference:
TOMA, B.: Banky zarobia na mobilných poplatkoch. Released on 3rd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://peniaze.pravda.sk/ucty-a-karty/clanok/294962-banky-zarobia-na-mobilnych-poplatkoch>.

Reference in Bibliography:
TOMA, B.: Banky zarobia na mobilných poplatkoch. Released on 3rd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://peniaze.pravda.sk/ucty-a-karty/clanok/294962-banky-zarobia-na-mobilnych-poplatkoch>.

16. A website or an article published on the internet with no author
Footnote Reference:
Worldwide Grosses. [online]. [yyyy-mm-dd]. Available at: <http://www.boxofficemojo.com/alltime/world/>.

Reference in Bibliography:
Worldwide Grosses. [online]. [yyyy-mm-dd]. Available at: <http://www.boxofficemojo.com/alltime/world/>.

17. A website or an article published on the internet with author´s name available
Footnote Reference:
KELLNER, D.: Cultural Studies, Multiculturalism, and Media Culture. [online]. [yyyy-mm-dd]. Available at: <http://pages.gseis.ucla.edu/faculty/kellner/papers/SAGEcs.htm>.

Reference in Bibliography:
KELLNER, D.: Cultural Studies, Multiculturalism, and Media Culture. [online]. [yyyy-mm-dd]. Available at: <http://pages.gseis.ucla.edu/faculty/kellner/papers/SAGEcs.htm>.

18. An official document available on the internet in full version
Footnote Reference:
Zákon o vysielaní a retransmisii č. 308/2000 Z. z. zo 14. septembra 2000. [online]. [yyyy-mm-dd]. Available at: <http://www.rvr.sk/_cms/data/modules/download/1364909855_zakon_308-2000_ucinny_2013-01-01.pdf>.

Reference in Bibliography:
Zákon o vysielaní a retransmisii č. 308/2000 Z. z. zo 14. septembra 2000. [online]. [yyyy-mm-dd]. Available at: <http://www.rvr.sk/_cms/data/modules/download/1364909855_zakon_308-2000_ucinny_2013-01-01.pdf>.

19. Weblog
Footnote Reference:
ALBRECHT, M.: Ako si hovorcovia a novinári zavarili. Released on 8th October 2013. [online]. [yyyy-mm-dd]. Available at: <http://marekalbrecht.blog.sme.sk/c/339283/Ako-si-hovorcovia-a-novinari-zavarili.html>.

Reference in Bibliography:
ALBRECHT, M.: Ako si hovorcovia a novinári zavarili. Released on 8th October 2013. [online]. [yyyy-mm-dd]. Available at: <http://marekalbrecht.blog.sme.sk/c/339283/Ako-si-hovorcovia-a-novinari-zavarili.html>.

20. A graphic component, a photograph, a table or a graph (available online)
Footnote Reference:
Trhové podiely televízií, počúvanosť rádií, predajnosť tlače a návštevnosť internetových portálov. [online]. [yyyy-mm-dd]. Available at: <http://medialne.etrend.sk/televizia-grafy-a-tabulky.html>.

Reference in Bibliography:
Trhové podiely televízií, počúvanosť rádií, predajnosť tlače a návštevnosť internetových portálov. [online]. [yyyy-mm-dd]. Available at: <http://medialne.etrend.sk/televizia-grafy-a-tabulky.html>.

21. A graduation thesis – dissertation, habilitation, etc.
Footnote Reference:
PETRANOVÁ, D.: Mediálna výchova v procese edukácie na Slovensku so zameraním na rozvoj kompetencie kritického myslenia. [Dissertation Thesis]. Nitra : Filozofická fakulta Univerzity Konštantína Filozofa v Nitre, 2010, p. 40.

Reference in Bibliography:
PETRANOVÁ, D.: Mediálna výchova v procese edukácie na Slovensku so zameraním na rozvoj kompetencie kritického myslenia. [Dissertation Thesis]. Nitra : Filozofická fakulta Univerzity Konštantína Filozofa v Nitre, 2010. 142 p.

22. An electronic version of a graduation thesis available on the internet
Footnote Reference:
GREČKOVÁ, M.: Premeny mediálneho obrazu českých olympijských športovcov. [Master´s Thesis]. Brno : Fakulta sociálních studií Masarykovy univerzity v Brně, 2013, p. 60. [online]. [yyyy-mm-dd]. Available at: <http://is.muni.cz/th/397299/fss_m/Greckova_D_P.pdf>.

Reference in Bibliography:
GREČKOVÁ, M.: Premeny mediálneho obrazu českých olympijských športovcov. [Master´s Thesis]. Brno : Fakulta sociální studií Masarykovy univerzity, 2013. 102 p. [online]. [yyyy-mm-dd]. Available at <http://is.muni.cz/th/397299/fss_m/Greckova_D_P.pdf>.

23. An accompanying material to lectures, academic courses or other teaching activities (its electronic versions included)
Footnote Reference:
PLENCNER, A.: Populárna kultúra – definície a základné znaky. Politická koncepcia populárnej kultúry Johna Fiskeho. [Electronic Document]. Bratislava : Univerzita Komenského, 2007, p. 4.

Reference in Bibliography:
PLENCNER, A.: Populárna kultúra – definície a základné znaky. Politická koncepcia populárnej kultúry Johna Fiskeho. [Electronic Document]. Bratislava : Univerzita Komenského, 2007. 12 p.

24. Multimedia formats available on the internet (audio, video)
Footnote Reference:
Oprah Interviews J. K. Rowling (Full Video) HD. [online]. [yyyy-mm-dd]. Available at <http://www.youtube.com/watch?v=Pxh2sgg_iyA>.

Reference in Bibliography:
Oprah Interviews J. K. Rowling (Full Video) HD. [online]. [yyyy-mm-dd]. Available at: <http://www.youtube.com/watch?v=Pxh2sgg_iyA>.

25. An audio or video podcast
Footnote Reference:
BEDNÁROVÁ, L. (ed.): Hudba sveta_FM. Broadcast on 2nd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://213.215.116.181:8001/fm/2013-09-23/414-Hudbasveta_FM-20-00.mp3>.

Reference in Bibliography:
BEDNÁROVÁ, L. (ed.): Hudba sveta_FM. Broadcast on 2nd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://213.215.116.181:8001/fm/2013-09-23/414-Hudbasveta_FM-20-00.mp3>.

26. A television or radio programme
Footnote Reference:
KREJČA, H. (Director of the Centre of News and Current Affairs): Televízne noviny. [The Main Evening Newscasting Programme of TV Markíza]. Broadcast on 28th September 2013. Bratislava : Televízia Markíza, 2013.

Reference in Bibliography:
KREJČA, H. (Director of the Centre of News and Current Affairs): Televízne noviny. [The Main Evening Newscasting Programme of TV Markíza]. Broadcast on 28th September 2013. Bratislava : Televízia Markíza, 2013.

27. A track on CD
Footnote Reference:
ADELE: Someone Like You. Track No. 11 on the Studio Album 21 by Adele. [CD]. New York : Columbia Records, 2011.

Reference in Bibliography:
ADELE: Someone Like You. Track No. 11 on the Studio Album 21 by Adele. [CD]. New York : Columbia Records, 2011.

28. A media content on DVD
Footnote Reference:
KERSHNER, I. (Director): Star Wars Episode V – The Empire Strikes Back (1980 & 2004 Versions, 2-Disc Widescreen Edition). [DVD]. Los Angeles : Twentieth Century Fox Home Entertainment, 2006.

Reference in Bibliography:
KERSHNER, I. (Director): Star Wars Episode V – The Empire Strikes Back (1980 & 2004 Versions, 2-Disc Widescreen Edition). [DVD]. Los Angeles : Twentieth Century Fox Home Entertainment, 2006.

29. An original production of VOD streaming services
Footnote Reference:
BIER, S. (Directed by): Bird Box. [VOD]. Los Gatos, CA : Netflix, 2018.

Reference in Bibliography:
BIER, S. (Directed by): Bird Box. [VOD]. Los Gatos, CA : Netflix, 2018.

30. An original production of VOD streaming services (television series)
Footnote Reference:
HWANG, D.-H. (Created by): Squid Game (series). [VOD]. Los Gatos, CA : Netflix, 2021.

Reference in Bibliography:
HWANG, D.-H. (Created by): Squid Game (series). [VOD]. Los Gatos, CA : Netflix, 2021.

31. Specific version of digital game (if necessary to state)
Footnote Reference:
ID SOFTWARE: Doom (Xbox version). [digital game]. Santa Monica : Activision, 2005.

Reference in Bibliography:
ID SOFTWARE: Doom (Xbox version). [digital game]. Santa Monica : Activision, 2005.

32. Digital games published within website with developer´s name available
Footnote Reference:
Y8.COM: Dead Void. [digital game]. [yyyy-mm-dd]. Available at: <http://www.superhry.cz/hra/11321-dead-void>.

Reference in Bibliography:
Y8.COM: Dead Void. [digital game]. [yyyy-mm-dd]. Available at: <http://www.superhry.cz/hra/11321-dead-void>.

33. Digital game released on physical medium, including massive multiplayer online games1

Footnote Reference:
ID SOFTWARE: Doom. [digital game]. New York : GT Interactive, 1993.

Reference in Bibliography:
ID SOFTWARE: Doom. [digital game]. New York : GT Interactive, 1993.

1 A term digital game is used as the common name for all kinds of games – arcades, video games, computer games, mobile and handheld games, VR games, AR game, MMO games, etc.

In-World Marketing in Second Life

December 31, 2019 /

ABSTRACT: The aim of this exploratory study is to identify the main advertising tools used in-world the in the virtual world Second Life. The main categories of products and services available within the world were defined and divided: the advertising opportunities into free marketing tools, official tools and in-world marketing tools. Second Life creates a unique platform, which allows the creation of a virtual business with profits in real life. Advertising and in-world marketing offers them the option to promote virtual goods. The main marketing tools within the virtual environment are defined and elaborated with specific cases. The lack of literature related to Second Life is visible in the sources and the environment is still unexplored, therefore we used personal experience from our 11 year presence within the virtual environment and virtual business in Second Life.

KEY WORDS: advertising, in-world, marketing, marketing tools, second life, virtual business, virtual world.

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Easter Eggs in Digital Games as a Form of Textual Transcendence (Case Study)

December 31, 2019 /

ABSTRACT: Easter eggs are a well-known and popular phenomenon throughout the whole of pop culture, and the interactive nature of digital games unleashes the full potential of their implementation, as well as integrating them into the gamers’ experience. The study focuses on Easter eggs in digital games from a structural point of view to understand them on the fundamental text level. With this aim, the analysis consists of applying Genette’s textual transcendence to a specific digital game, The Talos Principle. The paper represents part of the introductory theoretical framework to the following research on comprehensive Easter eggs’ classification.

KEY WORDS: digital games, Easter eggs, textual transcendence, The Talos Principle, transtextuality.

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Political Marketing in Digital Games: ‘Game Over’ for Traditional Political Marketing Methods

December 31, 2019 /

ABSTRACT: This study focuses on digital games that have become powerful persuasion tools which can be utilized for political marketing purposes. The authors believe that these media have to be thoroughly explored, because of the great potential of these platforms to become very useful tools for setting up political messages and the outreach capacity to the voting segment being difficult to achieve if only traditional media are used. The paper provides a set of theoretical views on political marketing in digital games. There are many examples analyzed in the paper, proving that the techniques of political marketing can create big benefits and that they can help politicians achieve their goals. So, we hypothesized a new phase of political marketing, underpinned by the utilization of digital games. As a methodology, we used content analysis of various digital games. The aim of this paper is to offer a better understanding of the benefits of political marketing campaigns in the digital gaming industry and to explore the role and impact of these techniques, as well as to provide potential future directions of this form of marketing.

KEY WORDS: digital games, future directions, political marketing, political messages.

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Games and ADHD-ADD: A Systematic Mapping Study

December 31, 2019 /

ABSTRACT: Attention Deficit Hyperactivity Disorder (ADHD) is a neuro-developmental disorder that starts in childhood and has a persistent pattern of behaviour involving lack of attention and/or hyperactivity-impulsiveness that interferes in social, academic or work processes, or reduces the quality of them. Through activities with games, children and adolescents improve memory, concentration, motor planning and time management skills. According to some studies these may present positive effects for the attention span, executive functions, working memory and other cognitive skills. However, there are few studies that explain their effects. This paper presents a systematic mapping study and underlines the direction taken by the empirical studies undertaken on the use of digital games in treating ADHD and ADD. A total of 12 articles, covering 2005 to 2015, were selected. The research questions behind the study were: RQ1 What particular characteristics have been investigated by researchers?; RQ2 What research methods have been used?; and RQ3 On which game has the study on ADD-ADHD been focused?. There are studies are focused on the risk of addiction, increased attention deficit or behaviour problems and studies evaluating the improvement in executive functions, reduction in hyperactivity and motivation. The research methods used were experimental and exploratory methods. Finally, the digital games are analyzed without distinguishing between the genres and theme of the game.

KEY WORDS: adolescents, attention deficit disorder, attention deficit hyperactivity disorder, digital games, children, literature review, systematic mapping study.

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