Category: Uncategorized

Citation Rules Vol. 1-6

December 28, 2023 /
1. A Monograph with one author
Footnote Reference:
KELLNER, D.: Media Spectacle. New York, London : Routledge, 2003, p. 15.

Reference in Bibliography:
KELLNER, D.: Media Spectacle. New York, London : Routledge, 2003.

2. A Monograph wit more than one author
Footnote Reference:
JIRÁK, J., KÖPPLOVÁ, B.:  Médiá a společnost. Praha : Portál, 2006, p. 100.

Reference in Bibliography:
JIRÁK, J., KÖPPLOVÁ, B.: Médiá a společnost. Praha : Portál, 2006.

3. A Monograph with more than three authors
Footnote Reference:
VOJTEK, J. et al.: Dejiny svetových novinárstiev (anglického a amerického). Trnava : Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda v Trnave, 2010, p. 55.

Reference in Bibliography:
VOJTEK, J. et al.: Dejiny svetových novinárstiev (anglického a amerického). Trnava : Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda v Trnave, 2010.

4. A Monograph with no author
Footnote Reference:
Ilustrovaná encyklopédia ľudskej vzdelanosti. Bratislava : Reader´s Digest výber, 2009, p. 80.

Reference in Bibliography:
Ilustrovaná encyklopédia ľudskej vzdelanosti. Bratislava : Reader´s Digest výber, 2009.

5. A Monograph published in various editions
Footnote Reference:
HARTLEY, J.: Communication, Cultural and Media Studies: Key Concepts. 3rd Edition. New York, London : Routledge, p. 180.

Reference in Bibliography:
HARTLEY, J.: Communication, Cultural and Media Studies: Key Concepts. 3rd Edition. New York, London : Routledge, 2002.

6. An Electronic version of a monograph available for download
Footnote Reference:
MANOVICH, L.: The Language of New Media. Boston : MIT Press, 2001. [online]. [yyyy-mm-dd]. Available at: <http://www.manovich.net/LNM/Manovich.pdf>.

Reference in Bibliography:
MANOVICH, L.: The Language of New Media. Boston : MIT Press, 2001. [online]. [yyyy-mm-dd]. Available at: <http://www.manovich.net/LNM/Manovich.pdf>.

7. An article in the print edition of an academic journal or an article downloaded in an electronic version identical with the printed one – accessible via academic citation databases (e.g. PROQUEST, SAGE JOURNALS ONLINE, WILEY-BLACKWELL)
Footnote Reference:
PETRANOVÁ, D.: Rozvíja mediálna výchova v školách kritické kompetencie žiakov? In Communication Today, 2011, Vol. 2, No. 1, p. 74.

Reference in Bibliography:
PETRANOVÁ, D.: Rozvíja mediálna výchova v školách kritické kompetencie žiakov? In Communication Today, 2011, Vol. 2, No. 1, p. 66-83. ISSN 1338-130X.

8. An article in a journal published online
Footnote Reference:
KATUŠČÁKOVÁ, M.: Vybrané aspekty vedeckej spolupráce a spoločného využívania znalostí. Odporúčania pre kolaboratórium v projekte Pamäť Slovenska. In Knižnica, 2013, Vol. 13, No. 1, p. 11. [online]. [yyyy-mm-dd]. Available at: <http://www.snk.sk/swift_data/source/casopis_kniznica/2012/10.pdf>.

Reference in Bibliography:
KATUŠČÁKOVÁ, M.: Vybrané aspekty vedeckej spolupráce a spoločného využívania znalostí. Odporúčania pre kolaboratórium v projekte Pamäť Slovenska. In Knižnica, 2013, Vol. 13, No. 1, p. 10-14. ISSN 1336-0965. [online]. [yyyy-mm-dd]. Available at: <http://www.snk.sk/swift_data/source/casopis_kniznica/2012/10.pdf>.

9. An article or a chapter in edited (also conference) proceedings with one editor
Footnote Reference:
LULL, J.: Superculture for the Communication Age. In LULL, J. (ed.): Culture in the Communication Age. London, New York : Routledge, 2001, p. 133.

Reference in Bibliography:
LULL, J.: Superculture for the Communication Age. In LULL, J. (ed.): Culture in the Communication Age. London, New York : Routledge, 2001, p. 132-165.

10. An article or a chapter in edited (also conference) proceedings with more than one editor
Footnote Reference:
ZILLMANN, D.: The Coming of Media Entertainment. In ZILLMANN, D., VORDERER, P. (eds.): Media Entertainment: The Psychology of Its Appeal. Mahwah, London : Lawrence Erlbaum, 2000, p. 6.

Reference in Bibliography:
ZILLMANN, D.: The Coming of Media Entertainment. In ZILLMANN, D., VORDERER, P. (eds.): Media Entertainment: The Psychology of Its Appeal. Mahwah, London : Lawrence Erlbaum, 2000, p. 1-20.

11. An article or a chapter in an electronic version of edited (also conference) proceedings with one editor
Footnote Reference:
SURNAME, N.: Article name. In SURNAME, N. (ed.): Title of proceedings. Place of edition : Publisher, posting date, page range. [online]. [Date of access, yyyy-mm-dd]. Available at: <URL/electronic address information>.

Reference in Bibliography:
SURNAME, N.: Article name. In SURNAME, N. (ed.): Title of proceedings. Place of edition : Publisher, year of edition, range of article´s pages. ISBN. [online]. [Date of access, yyyy-mm-dd]. Available at: <URL/electronic address information>.

12. An article or a chapter in an electronic version of edited (also conference) proceedings with more editors
Footnote Reference:
PAVELKA, J.: Možnosti a limity sémiotické a naratologické analýzy jako nástrojů interpretace. In RUSNÁK, J., BOČÁK, M. (eds.): Médiá a text II. Prešov : Prešovská Univerzita v Prešove, 2008, p. 165. [online]. [yyyy-mm-dd]. Available at: <http://www.pulib.sk/elpub2/FF/Bocak1/pdf_doc/pavelka.pdf>.

Reference in Bibliography:
PAVELKA, J.: Možnosti a limity sémiotické a naratologické analýzy jako nástrojů interpretace. In RUSNÁK, J., BOČÁK, M. (eds.): Médiá a text II. Prešov : Prešovská univerzita v Prešove, 2008, p. 156-169. [online]. [yyyy-mm-dd]. Available at: <http://www.pulib.sk/elpub2/FF/Bocak1/pdf_doc/pavelka.pdf>.

13. A so far unpublished paper presented at a scientific conference
Footnote Reference:
HVÍŽĎALA, K.: Pasti české, slovenské i světové žurnalistiky: historické a současné. Paper presented at International scientific conference Megatrends and Media 2013 with subtitle Cultivation of Media – Opportunities and Barriers. Smolenice, presented on 27th March 2013.

Reference in Bibliography:
HVÍŽĎALA, K.: Pasti české, slovenské i světové žurnalistiky: historické a současné. Paper presented at International scientific conference Megatrends and Media 2013 with subtitle Cultivation of Media – Opportunities and Barriers. Smolenice, presented on 27th March 2013.

14. An article in the press (newspapers, journals and magazines)
Footnote Reference:
GALAN, P.: Obchodníci s kilami. In Plus 7 dní, 2013, Vol. 23, No. 42, p. 86.

Reference in Bibliography:
GALAN, P.: Obchodníci s kilami. In Plus 7 dní, 2013, Vol. 23, No. 42, p. 86-88. ISSN 1210-4040.

15. An article in an electronic version of the press (online versions of newspapers, journals and magazines)
Footnote Reference:
TOMA, B.: Banky zarobia na mobilných poplatkoch. Released on 3rd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://peniaze.pravda.sk/ucty-a-karty/clanok/294962-banky-zarobia-na-mobilnych-poplatkoch>.

Reference in Bibliography:
TOMA, B.: Banky zarobia na mobilných poplatkoch. Released on 3rd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://peniaze.pravda.sk/ucty-a-karty/clanok/294962-banky-zarobia-na-mobilnych-poplatkoch>.

16. A website or an article published on the internet with no author
Footnote Reference:
Worldwide Grosses. [online]. [yyyy-mm-dd]. Available at: <http://www.boxofficemojo.com/alltime/world/>.

Reference in Bibliography:
Worldwide Grosses. [online]. [yyyy-mm-dd]. Available at: <http://www.boxofficemojo.com/alltime/world/>.

17. A website or an article published on the internet with author´s name available
Footnote Reference:
KELLNER, D.: Cultural Studies, Multiculturalism, and Media Culture. [online]. [yyyy-mm-dd]. Available at: <http://pages.gseis.ucla.edu/faculty/kellner/papers/SAGEcs.htm>.

Reference in Bibliography:
KELLNER, D.: Cultural Studies, Multiculturalism, and Media Culture. [online]. [yyyy-mm-dd]. Available at: <http://pages.gseis.ucla.edu/faculty/kellner/papers/SAGEcs.htm>.

18. An official document available on the internet in full version
Footnote Reference:
Zákon o vysielaní a retransmisii č. 308/2000 Z. z. zo 14. septembra 2000. [online]. [yyyy-mm-dd]. Available at: <http://www.rvr.sk/_cms/data/modules/download/1364909855_zakon_308-2000_ucinny_2013-01-01.pdf>.

Reference in Bibliography:
Zákon o vysielaní a retransmisii č. 308/2000 Z. z. zo 14. septembra 2000. [online]. [yyyy-mm-dd]. Available at: <http://www.rvr.sk/_cms/data/modules/download/1364909855_zakon_308-2000_ucinny_2013-01-01.pdf>.

19. Weblog
Footnote Reference:
ALBRECHT, M.: Ako si hovorcovia a novinári zavarili. Released on 8th October 2013. [online]. [yyyy-mm-dd]. Available at: <http://marekalbrecht.blog.sme.sk/c/339283/Ako-si-hovorcovia-a-novinari-zavarili.html>.

Reference in Bibliography:
ALBRECHT, M.: Ako si hovorcovia a novinári zavarili. Released on 8th October 2013. [online]. [yyyy-mm-dd]. Available at: <http://marekalbrecht.blog.sme.sk/c/339283/Ako-si-hovorcovia-a-novinari-zavarili.html>.

20. A graphic component, a photograph, a table or a graph (available online)
Footnote Reference:
Trhové podiely televízií, počúvanosť rádií, predajnosť tlače a návštevnosť internetových portálov. [online]. [yyyy-mm-dd]. Available at: <http://medialne.etrend.sk/televizia-grafy-a-tabulky.html>.

Reference in Bibliography:
Trhové podiely televízií, počúvanosť rádií, predajnosť tlače a návštevnosť internetových portálov. [online]. [yyyy-mm-dd]. Available at: <http://medialne.etrend.sk/televizia-grafy-a-tabulky.html>.

21. A graduation thesis – dissertation, habilitation, etc.
Footnote Reference:
PETRANOVÁ, D.: Mediálna výchova v procese edukácie na Slovensku so zameraním na rozvoj kompetencie kritického myslenia. [Dissertation Thesis]. Nitra : Filozofická fakulta Univerzity Konštantína Filozofa v Nitre, 2010, p. 40.

Reference in Bibliography:
PETRANOVÁ, D.: Mediálna výchova v procese edukácie na Slovensku so zameraním na rozvoj kompetencie kritického myslenia. [Dissertation Thesis]. Nitra : Filozofická fakulta Univerzity Konštantína Filozofa v Nitre, 2010. 142 p.

22. An electronic version of a graduation thesis available on the internet
Footnote Reference:
GREČKOVÁ, M.: Premeny mediálneho obrazu českých olympijských športovcov. [Master´s Thesis]. Brno : Fakulta sociálních studií Masarykovy univerzity v Brně, 2013, p. 60. [online]. [yyyy-mm-dd]. Available at: <http://is.muni.cz/th/397299/fss_m/Greckova_D_P.pdf>.

Reference in Bibliography:
GREČKOVÁ, M.: Premeny mediálneho obrazu českých olympijských športovcov. [Master´s Thesis]. Brno : Fakulta sociální studií Masarykovy univerzity, 2013. 102 p. [online]. [yyyy-mm-dd]. Available at <http://is.muni.cz/th/397299/fss_m/Greckova_D_P.pdf>.

23. An accompanying material to lectures, academic courses or other teaching activities (its electronic versions included)
Footnote Reference:
PLENCNER, A.: Populárna kultúra – definície a základné znaky. Politická koncepcia populárnej kultúry Johna Fiskeho. [Electronic Document]. Bratislava : Univerzita Komenského, 2007, p. 4.

Reference in Bibliography:
PLENCNER, A.: Populárna kultúra – definície a základné znaky. Politická koncepcia populárnej kultúry Johna Fiskeho. [Electronic Document]. Bratislava : Univerzita Komenského, 2007. 12 p.

24. Multimedia formats available on the internet (audio, video)
Footnote Reference:
Oprah Interviews J. K. Rowling (Full Video) HD. [online]. [yyyy-mm-dd]. Available at <http://www.youtube.com/watch?v=Pxh2sgg_iyA>.

Reference in Bibliography:
Oprah Interviews J. K. Rowling (Full Video) HD. [online]. [yyyy-mm-dd]. Available at: <http://www.youtube.com/watch?v=Pxh2sgg_iyA>.

25. An audio or video podcast
Footnote Reference:
BEDNÁROVÁ, L. (ed.): Hudba sveta_FM. Broadcast on 2nd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://213.215.116.181:8001/fm/2013-09-23/414-Hudbasveta_FM-20-00.mp3>.

Reference in Bibliography:
BEDNÁROVÁ, L. (ed.): Hudba sveta_FM. Broadcast on 2nd October 2013. [online]. [yyyy-mm-dd]. Available at: <http://213.215.116.181:8001/fm/2013-09-23/414-Hudbasveta_FM-20-00.mp3>.

26. A television or radio programme
Footnote Reference:
KREJČA, H. (Director of the Centre of News and Current Affairs): Televízne noviny. [The Main Evening Newscasting Programme of TV Markíza]. Broadcast on 28th September 2013. Bratislava : Televízia Markíza, 2013.

Reference in Bibliography:
KREJČA, H. (Director of the Centre of News and Current Affairs): Televízne noviny. [The Main Evening Newscasting Programme of TV Markíza]. Broadcast on 28th September 2013. Bratislava : Televízia Markíza, 2013.

27. A track on CD
Footnote Reference:
ADELE: Someone Like You. Track No. 11 on the Studio Album 21 by Adele. [CD]. New York : Columbia Records, 2011.

Reference in Bibliography:
ADELE: Someone Like You. Track No. 11 on the Studio Album 21 by Adele. [CD]. New York : Columbia Records, 2011.

28. A media content on DVD
Footnote Reference:
KERSHNER, I. (Director): Star Wars Episode V – The Empire Strikes Back (1980 & 2004 Versions, 2-Disc Widescreen Edition). [DVD]. Los Angeles : Twentieth Century Fox Home Entertainment, 2006.

Reference in Bibliography:
KERSHNER, I. (Director): Star Wars Episode V – The Empire Strikes Back (1980 & 2004 Versions, 2-Disc Widescreen Edition). [DVD]. Los Angeles : Twentieth Century Fox Home Entertainment, 2006.

29. An original production of VOD streaming services
Footnote Reference:
BIER, S. (Directed by): Bird Box. [VOD]. Los Gatos, CA : Netflix, 2018.

Reference in Bibliography:
BIER, S. (Directed by): Bird Box. [VOD]. Los Gatos, CA : Netflix, 2018.

30. An original production of VOD streaming services (television series)
Footnote Reference:
HWANG, D.-H. (Created by): Squid Game (series). [VOD]. Los Gatos, CA : Netflix, 2021.

Reference in Bibliography:
HWANG, D.-H. (Created by): Squid Game (series). [VOD]. Los Gatos, CA : Netflix, 2021.

31. Specific version of digital game (if necessary to state)
Footnote Reference:
ID SOFTWARE: Doom (Xbox version). [digital game]. Santa Monica : Activision, 2005.

Reference in Bibliography:
ID SOFTWARE: Doom (Xbox version). [digital game]. Santa Monica : Activision, 2005.

32. Digital games published within website with developer´s name available
Footnote Reference:
Y8.COM: Dead Void. [digital game]. [yyyy-mm-dd]. Available at: <http://www.superhry.cz/hra/11321-dead-void>.

Reference in Bibliography:
Y8.COM: Dead Void. [digital game]. [yyyy-mm-dd]. Available at: <http://www.superhry.cz/hra/11321-dead-void>.

33. Digital game released on physical medium, including massive multiplayer online games1

Footnote Reference:
ID SOFTWARE: Doom. [digital game]. New York : GT Interactive, 1993.

Reference in Bibliography:
ID SOFTWARE: Doom. [digital game]. New York : GT Interactive, 1993.

1 A term digital game is used as the common name for all kinds of games – arcades, video games, computer games, mobile and handheld games, VR games, AR game, MMO games, etc.

The Cosplay Phenomenom in Intentions of Art Marketing

December 23, 2021 /

ABSTRACT: Since the 1980s, the cosplay phenomenon has become a significant aspect of popular culture mainly in Japan, but also in other parts of Asia and in the Western world as well. Nowadays, cosplay events are the most common feature of various fan conventions and there are also dedicated conventions, such as local and international competitions. Websites, social networks, and other forms of social media centred on cosplay activities are just as popular places for the presentation of cosplayers work, and also for cosplay fan conventions. We encounter the definition of this phenomenon mainly in sociological studies, but in its definition from a marketing point of view, and also in term of art studies is less frequent in an academic environment. In the presented study, we look at the cosplayer as an artist with the possibility to become a brand. Cooperation with cosplayers is attractive for different categories of products, not only directly connected with popular culture, e.g., cooperation with bank institutions. On the other hand, it is really necessary to underline the connection with products and texts of popular culture. In the case of self-promotion of cosplayers, games, movies and other pop-culture festivals and events take really important place. This study aims to present a theoretical reflection of the cosplay phenomenon from the perspective of art marketing, as a potential basis for the further research in this area. The situation is illustrated by practical examples.

KEY WORDS: art marketing, cosplay, digital culture, performance art, personal brand, social media.

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